No empty promises
We won’t hit you with endless information about our vision, mission, or brand values. You already know what you’re looking for.
Here’s what matters:
When we started looking for safe, natural baby products, we noticed some big problems:
Labels such as ‘organic’ and ‘natural’ didn’t always mean what they claimed. Hidden chemicals and unclear ingredients were everywhere. So, we decided to create something better:
Skincare that’s truly clean, safe, backed by science, and completely transparent.
Our belief system
ZERO COMPROMISE At Little Rituals, we make sure that absolutely nothing: Nothing compromises your child's health. So, when you pick up a bottle of Little Rituals, you are making the conscious choice to make ZERO compromises on quality and safety.
ZERO COMPROMISE
At Little Rituals, we make sure that absolutely nothing: Nothing compromises your child's health. So, when you pick up a bottle of Little Rituals, you are making the conscious choice to make ZERO compromises on quality and safety.
What makes
us different?
SAFETY
We are proud to be Asia’s only MADE SAFE® USA-certified baby care brand holding active certification. Our products are free from over 6,500 harmful chemicals and toxins and meet stringent safety standards.
TRANSPARENCY
We’re the only Indian brand that discloses the exact percentage of active ingredients, giving you full confidence in what you’re using.
CLINICAL EFFICACY
Our formulations are rigorously tested-both in the lab and in real life-to ensure they do exactly what they promise: protect and nourish your baby’s skin.
The Little Rituals difference
MADE SAFE® USA: Free from 6,500+ toxins
Swiss Technology: Advanced, high-performance formulas
High-Quality Ingredients: CO2 extracts, clinically proven actives
Rigorous Testing: Clinically proven, dermatologically safe
Sustainability Focus: Ethically sourced, eco-friendly practices
Decoding labels with transparency
Knowledge is Power: We believe in empowering parents
Transparency Commitment: Clear, detailed ingredient list.
Purposeful Ingredients:
Every component serves a purpose.
Informed Care: Understand your baby's skin health.
Invest in Quality: Using only carefully sourced high-quality ingredients.
Your Trusted Partner for Baby Care Products
Join our family
Little Rituals is not just a skincare brand; it's a community of parents who believe in the power of safe, effective care for their children. We invite you to join us, share your journey, and be part of a family that values the little rituals that make life beautiful.
